PUSH Magazine was founded by Joe England in 2013 and has since gone on to become one of the UK’s best-selling literary zines – with over 2000 copies sold in it’s first year of existence. It is ‘sold on the street literature’ – specifically outside West Ham United’s Football Ground and other London street venues.
With it’s back-to-basics values and the ability to tap into an unknown literary market – the UK football fan – it has quickly become a publishing phenomenon. They believe that getting football fans to read poetry on match day is a major achievement. With an endorsement from Irvine Welsh and a foreword by John King – it features Booker winners and Granta Best of British writers alongside new writers, cult writers, and writing which usually only exists in the margins.
Kit Caless wrote a great piece about it in The Quietus and describes it as ‘a genuine breath of fresh air…Joe is careful not to talk about ‘working class’ literature, but this is, for the most part, what it is. For me, PUSH is a real find. An organic publication that exists for itself and its readers, without looking up or down at anyone else. It doesn’t need approval from anywhere, and its strength lies in that.’
Copies are available directly from East London Press for a bargain £7.99.